Customers
Know your customers like family
Full customer profiles with vehicle history, past jobs, invoices, and communication — everything in one place. Stop searching and start connecting.
Sound familiar?
Most workshop CRMs are glorified contact lists. Here's what that actually costs you.
CRM that's just a contact list
72% of businesses prefer integrated CRM — yet most workshop systems offer little more than a name and phone number. No context, no history, no insight.
Searching for the full picture
Job history in one app, invoices in another, communication logs in email. Every phone call starts with 5-10 minutes piecing together who this customer is.
Flying blind on every interaction
Service advisors handle 10-15 customers daily, each needing full context before the conversation even starts. Without it, you sound like you don't care.
No one tracks lifetime value
No workshop software tracks Customer Lifetime Value or predicts churn. You're guessing which customers matter most — and which are about to leave.
Repeat customers ignored
Repeat customers are worth 5-10x more than new ones. But without data, you treat your best customer the same as a first-timer.
Data scattered everywhere
Customer data lives across your DMS, accounting software, email, and text messages. No single source of truth means things slip through the cracks.
The impact of knowing your customers
When you truly know your customers, retention and revenue follow.
From 5 minutes searching across systems to under 1 minute. Complete customer profile on one screen, instantly.
Industry benchmark: proper CRM drives 20% better customer retention. That's real revenue from customers you already have.
90% of customers prefer text. Shops that text see 3x more responses than phone calls. Meet customers where they are.
Retained customers are worth 5-10x more than new acquisitions. Know who's at risk and act before they leave.
How it works
From first visit to lifelong customer — three steps, one platform.
Know
Every customer has a complete profile: contact details, vehicles, job history, invoices, communication log, and notes — all on one screen.
Connect
AI-powered communication: automatic service reminders, follow-ups, and marketing messages. Customers can text back directly.
Grow
See your most valuable customers, identify at-risk ones, and segment for targeted communication. AI predicts who needs a follow-up.
One screen. Complete customer intelligence.
Everything you need to know about every customer — without leaving Workshop1.
360° customer profiles
Contact details, vehicles, jobs, invoices, notes, and communication history on one screen. Know your customer before they walk in.
AI-enriched vehicle records
VIN decode, service history, warranty status, and upcoming maintenance needs. Full history at your fingertips.
Smart communication log
Every SMS, email, and call logged automatically. AI drafts follow-up messages. Nothing falls through the cracks.
Instant search
Find any customer by name, phone, email, rego, or VIN in milliseconds. Not seconds — milliseconds.
Intelligent segmentation
Group customers by fleet, trade, retail, or any tag. AI identifies your top 20 customers and at-risk ones.
Proactive reminders
AI flags overdue services, upcoming rego renewals, and customers you haven't seen in a while.
The old way vs Workshop1
Side by side, the difference is clear.
Know your customers like never before
Join workshops using Workshop1 to build lasting customer relationships and drive repeat business.